Babydump’s former picking and packing process involved intense manual labor. Their products were stored on shelf racks where they were manually picked and then put in crates for transport. Goods were then placed into boxes of different heights in their packing department.
The online baby shop for quality products across multiple price points.
Babydump is one of the largest online retailers of baby products across the Netherlands and Belgian Flanders, with 14 store locations offering a broad range of baby products. The company’s philosophy is to provide customers with quality products to meet their childcare needs within any price range.
Customer needs
Improved efficiency and labor savings
Brand experience
Because Babydump picks, packs, and ships for different labels, these boxes would be then shipped without any external branding. Babydump wanted to have the option to add their own branding on the box as well.
Improved sustainability
Goods were then put into boxes of different heights in their packing department. Unnecessarily large boxes were sent to the carrier, resulting in high volume shipping. Without a right-sizing solution, boxes would often be shipped containing large amounts of empty space.
Our solution
Babydump decided to fully automate their logistics process with the main goal of increasing efficiency. Their new process begins with Ranpak’s Form’it!™ box forming solution which provides a steady stream of quality boxes ready to be filled. These are then collected by their Autonomous Mobile Robots (AMRs) and brought to the Autostore. The articles inside the Autostore are picked and placed directly into these boxes. The fully prepared order will be collected again by the AMRs and delivered to Ranpak’s Cut’it EVO Multi-Lid™ machine. After height-reduction and sealing, they are automatically labeled and sorted by the AMRs.
Business results
Up to 5X improved efficiency
Babydump’s newly automated process is 4 to 5 times faster than their old one and is more labor-efficient. Thanks to their increased speed they can ship more boxes each day, improving customer experience.
Improved unboxing experience
Babydump can now deliver visually appealing boxes with their own branding to their customers. The boxes are also easy to open thanks to a simple tear strip. The height reduction process controls void levels in each box, improving unboxing.
Cost savings
Babydump saves on labor costs, while the height reduction of the boxes reduces empty space, helping to conserve shipping costs and protect goods. Overall, Babydump now saves on labor costs, transportation costs, and enjoys reduced damage rates.
More sustainable packaging
Finally, their simplified process and right-sized packaging has a positive impact on the environment, shipping with less emissions within curbside recyclable containers.
Looking for ways to optimize your operation? Talk to our experts
Whether just beginning your automation journey or adding new capabilities to a brownfield site, Ranpak’s team is ready to identify the ideal solutions for you. Get in touch now to start a conversation that will lead to improved productivity, material efficiency, and unrivaled ROI.
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